Ecommerce Growth

As someone who has had ecommerce growth founding and scaling their own multi-award winning ecommerce company successfully and worked actively as both Ecommerce Manager and owner in the business, I am happy to pass on my 19 years in ecommerce to others who are trying to build a successful site or replatform. This can be done via Zoom, Google Meet or in person. I am based in Scotland but happy to travel if you cover expenses, or can also advise you online, as most prefer to do these days, or hybrid.

I also run The Ecommerce Club Scotland the first Tuesday each month on Google Meet at 9.30 to 10.30am. Anyone can attend from any location around the world. Message me for more information at info@ann-maree.biz or link up on Linkedin.

Ecommerce Build Strategy

The ecommerce build strategy for your website is vital to spend less money, get the right message relayed properly to the right developer, choose the right platform with or without the help of a developer, to communicate correctly with your audience, to make sure your conversion from your website works, and to avoid making mistakes by going with the wrong layout or design due to lack of experience. You want the site to be well optimised at the start. Do not have a site you are unable to update or edit yourself and that is not optimising well on Google. Good sites take planning. Talk to me about your site or prospective site today.

Ecommerce Site Review

I see so many ecommerce sites with the wrong layout, lack of contact information in the wrong location, the wrong approach for their custom audience, the wrong number of steps in the checkout process, and so on. I could talk forever about what is right for your business and why.

Particuarly in ecommerce the website build is not as straight forward as a service website which does not actually complete a sale online. Make sure you get your site correct so that it converts well and makes money for you. Get in touch.

Ecommerce Growth Strategy

Ecommerce growth strategy ensures your site is continually adapted, updated, and improved. A site that is built on day one cannot stay still. It has to move with the times. Not only that but Google is forever updating their algorithmns which can adversely affect the way your site performs. You need to keep a close eye on your analytics and your conversions and what is working and what is not. I can help you set this up or review what you have.

If you are not confident to do this yourself or with your small or inexperienced team then I can direct you to someone who can work on the site too, depending what you really need.

Ecommerce Social Media Strategy

There is no point being on a social media platform if you have no ecommerce social media strategy. If you are not going to use it, or it is not right for your business the do not start. Likewise no point being on it if you cannot work it correctly and grow your engagement. It’s not about LIKES and you should definitely NOT be buying followers. It’s all about building an engaged following. Years of practice means I can tell you what stategies are worth trying for your business, how to adapt them and what software can help you. Get a plan in place that works and that you can keep on top of. Time is money. Need help with Blogging? I can help with that too.

Choosing the right ecommerce developer or platform for you

There are good and bad developers. Just as there are good and not so good ecommerce platforms. Most importantly it is about choosing the right ecommerce developer or platform for your business, having it working correctly and tracking performance.

Which ecommerce platform do you choose?
Had developer recommendations but how do you choose?
Cannot afford a support package? Do you need it?
Don’t like design recommendations so are they right?
Do you need a platform at all or can you sell on a mainstream platform like Amazon, Etsy, or Ebay?
It can be a minefield. I can point you to the right places and to clarify I do NOT earn commission from anyone. I will give you my view, meet with you if you wish, but the end decision is yours. Be sure they actually know what they are talking about. Ask me about your requirements today.

Ecommerce Training

So you are happy to set up on Shopify or another platform yourself but you have no idea where to start, how to pick the right design, how to track your sales or social return on investment, or how to recruit staff?

Is it SEO, social media, writing your own website development specification, recruiting staff or outsourcing you need help with? Whatever the training need just ask and I will tell you if I can help and if I cannot then who you could talk to or make an introduction.

Need ecommerce career advice?

Whether you need mentoring, coaching, hand holding through a website build or redevelopment, or just need career advice, get in touch. No charge for a short chat.

I would be more than happy to give you my views. We have all been at cross roads in our career or on leaving school or university and I would be delighted to give you my advice, take it or leave it!

Choosing the right ecommerce developer or platform for you

There are good and bad developers. Just as there are good and not so good ecommerce platforms. Most importantly it is about choosing the right ecommerce developer or platform for your business, having it working correctly and tracking performance.

Which ecommerce platform do you choose?
Had developer recommendations but how do you choose?
Cannot afford a support package? Do you need it?
Don't like design recommendations so are they right?
Do you need a platform at all or can you sell on a mainstream platform like Amazon, Etsy, or Ebay?
It can be a minefield. I can point you to the right places and to clarify I do NOT earn commission from anyone. I will give you my view, meet with you if you wish, but the end decision is yours. Be sure they actually know what they are talking about. Ask me about your requirements today.

Ecommerce or Business Coaching and Close Mentoring - How it works

I have successfully consulted, coached and mentored other business owners and managers in the past. I am also a Fellow of the Institute of Chartered Accountants ANZ, ex Management Consultant and a member of the Association of Business Mentors, having passed the Institute of Leadership and Management official mentoring introduction course. I have worked in start up with Kodak and my own business, in exiting with a successful sale of my own business, in consulting, investigations, restructuring and change management, insolvency, audit, liquidations, scale-up and on specific business projects. Most importantly, for Ecommerce I have headed a team of up to 8 as Founder Owner and Ecommerce Manager in my own business.

Some people request just a few hours advice but this is often not enough. It takes time to understand your business, your strategy and goals, your customers and your website. There is also preparation for each issue you are facing for the coaching sessions. I recommend 1.5 hour sessions and a minimum of 6. Payment is upfront however talk to me if you have any concerns. You should be happy to proceed once we have had our exploration meeting. If you are not then perhaps we are the wrong fit and I will be clear on that, as should you. It's important the advisor and the client understand and hopefully like each other. Exploration meetings are free for half an hour.

You will get your value for money guaranteed so time with me is an investment in your business and a practical session rather than a theoretical application of what the books say. Invest in your future today. Learn from someone who understands and has done it!

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Close Mentoring - personal business development

1.5 hours one to one

Learn the tips and tricks in business or ecommerce.
I always meet with my mentee first for a free half hour exploration session to be sure we are the right fit.
If you would like to proceed I do recommend a group of 6 sessions of 1.5 hours to get the most out of mentoring.
Close mentoring is about working together to talk through your general business training needs to grow your business or ecommerce knowledge, improve performance and deal with your business and your team.
We do not look at any specific business problems. Sessions are informal and over a longer period of time than coaching but this varies by client.
Close mentoring helps you personally to develop at work.
We can also agree to combine this with coaching if you wish.

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Coaching - working through specific problems

1.5 hours one to one

Ecommerce coaching, business coaching, or a combination also consists of 6 sessions minimum but let's chat first for a free half hour exploration meeting to be sure you agree the value of having these sessions with me.
Coaching is not consulting, I will not DO your work for you. You can take or reject my recommendations as you wish.
As a coach I work to support you to achieve your desired outcome on specific issues you have in your business. This may be ecommerce, profits, pricing, staffing, margins, dealing with suppliers or customers, scaling or even how to exit ... you choose each session.
We work together to help you dicover the answer and you are accountable for what action you take and it's success.
We can combine this with mentoring if you wish.
I will work to support and guide you until the tasks are completed.

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Group Coaching 4+

Coaching on specific topics with 4 to 6 people

Discounted rates for group sessions of 4 or more.
For these sessions we agree upfront in our half hour free exploration meeting what the topics will be for each of the 6 sessions.
We then cover one specific topic for each session and we get everyone's views on how certain problems could be best addressed, with training framing and guidance by Ann-Maree.
You, as clients, are all accountable for your own work after we deal with each specific topic but you will now be on the path to solving the issues covered.